Rent a BMW in London
Compare 15 companies offering BMW rentals in London. Browse ratings, reviews, and contact info.
15 Companies with BMW in London
Supercar Experiences
London, England
Luxury Car Rental in London | MBS Prestige
London, England
Classic Parade - Supercar Hire
London, England
Classic Parade
London, England
D.H. Cullen
London, England
Starr Luxury Cars
London, England
Luxury Car Hire London | QDrive Performance UK
London, England
Alpha Drive Supercar Hire
London, England
Royal Rentals
London, England
Prestige Car Hire | Luxury & Supercar Rentals Across the UK
London, England
Season Car Rental
London, England
Miles & Miles | Luxury Car Hire UK | Prestige Car Rental
London, England
Prestige Collection
London, England
Bespokes
London, England
DRIVAR - Sports and Luxury Car Rental in the United ...
London, England
Market Snapshot
BMW Hire Market in London
Pricing, availability, and what to know before you book
Our directory tracks 15 operators offering BMW hires in London. BMW is stocked across most major hire operators in the city, which keeps availability reasonable for standard lead times.
Across United Kingdom, BMW hire rates typically run £450–£1,000 per day. London pricing tends to track national norms, though rates shift with demand: high-profile events, holidays, and local sports seasons can push prices to the top of that range or beyond. The lowest rates are generally available Tuesday through Thursday outside of peak season.
London BMW hire provides an accessible entry into prestige motoring; M4, M5, and 7 Series are the standard wedding and corporate stock.
Rental Guide
Renting a BMW in London
Hiring a BMW in London
BMW hire in London is available through prestige hire specialists operating from Mayfair, Canary Wharf, and near Heathrow and Gatwick. The M3, M4, M5, and M8 are the most regularly stocked models. Expect to pay £250–380/day for an M3/M4 and £420–600/day for an M5 or M8.
Models & Pricing
M3/M4 Competition (503 hp): £250–380/day. The M4 Convertible is often a £30–50/day premium over the Coupe. M5 Competition (617 hp): £420–580/day. M8 Gran Coupe (617 hp): £500–650/day. X5 M (617 hp): £380–520/day — the xDrive AWD makes this the most all-weather capable BMW in the range.
Where to Drive
A4/M4 West toward Bath and Bristol: Once past the M25, the M4 corridor opens into proper motorway — Bath is 100 miles from central London and a satisfying day return in an M5. Return via the A4 through Marlborough for a slower, more scenic alternative.
A303 through the Stonehenge corridor: Outside July–August, it's a fast, uncongested route into Wiltshire and Somerset. The M5's long-distance composure is well-suited to this road.
North Wales A5 via Llangollen: A 4-hour drive each way, but the A5 through the Dee Valley and into Snowdonia is among the best driving roads in the UK — stone bridges, valley floors, and mountain switchbacks that an M4 handles with ease.
Practical Tips
London's Ultra Low Emission Zone (ULEZ) covers inner London at £12.50/day for non-compliant vehicles — current M-series models meet the Euro 6 standard and are exempt, but verify the specific model year. The Congestion Charge applies 7 am–6 pm Monday–Friday in the central zone at £15/day. Most Mayfair hire companies handle ULEZ and congestion charge registration during your hire period. Credit card deposits run £3,000–6,000 for M-series. Use 98 RON fuel (V-Power or Ultimate) — widely available at Shell and BP.
Frequently Asked Questions
Do I need to pay the Congestion Charge when hiring a BMW in London? Yes, unless your trip avoids the central zone or is outside 7 am–6 pm weekdays. Many hire companies pay it on your behalf and add a £5–10 admin fee per day.
Can I drive a hired BMW from London to Scotland? Yes — most UK-wide hire agreements permit this. Confirm unrestricted mileage terms, as some agreements cap at 200–300 miles/day.